A retired Argentinian professional boxer died on Sunday after he choked to death during a televised croissant-eating contest. Mario Oscar Melo, 56, was attempting to eat as many croissants as he could in under one minute. He was on his third croissant when he began choking.
Melo’s sister told a local news station that she watched as her brother, who was a diabetic, collapsed behind the contest’s host and that people at first thought he was joking. She said that he made attempts to get the host’s attention for help.
Sports Illustrated reported that a firefighter and a doctor unsuccessfully attempted to dislodge the food from his throat while someone called for paramedics. He was pronounced dead at the hospital.