DEVELOPING: McDonald’s Flipping Iconic Arches Upside Down to make a Statement

Some McDonald’s locations have begun to flip their golden arches upside down to make a stand on women’s rights.

According to a spokesperson for the famous fast food chain, they will be flipping the logo upside down across all communications platforms, and 100 restaurants will have special “packaging, crew shirts and hats, and bag stuffers.”

“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” McDonald’s global chief diversity officer, Wendy Lewis, said in a statement.

Source: McDonald’s flips arches upside down for International Women’s Day – Business Insider

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